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A national Web site for women drivers has published its first national brand
report after receiving thousands of reviews from women about their purchasing,
browsing and servicing experience at car dealerships in the United States, and
Chrysler Group dealers are among the best.
The market research company, Women-Drivers.com LLC, last week released its
Women Satisfaction Index (WSI) scores for individual brands. The consumer rating
company connects women and families to women-friendly car dealers. Chrysler
Group dealers-Chrysler, Jeep® and Dodge-along with dealers from Mercedes-Benz
and Lexus were named among the top five in each rated category.
Dealers are rated from 1.00-5.00 on the site. Dealerships with scores of 3.80
to 5.00 with a minimum number of reviews are recognized on the site and in the
search engine as Certified Women-Drivers Friendly Dealers, Anne Fleming,
president of the company, said.
Fleming said Chrysler Group dealers received the highest ranking among women
buyers with a 4.90 score for purchasing a vehicle. The average score for all
brands was 4.33. Following the Chrysler Group were Mercedes-Benz, KIA, Buick and
Lexus. Chrysler, Jeep and Dodge dealers ranked consistently high with women
customers who were very satisfied with the engagement and treatment by the sales
person, their overall dealership experience, as well as the financing process,
Fleming said.
The average score for all brands among women customers who went into a
dealership but did not purchase that day was 3.58, Fleming said. Mercedes-Benz
dealers scored the highest in this category at 4.52. Following Mercedes-Benz
were Chevrolet, Mazda, and the Chrysler Group, and tied for fifth were Ford and
Lexus, a press release said.
The Web site said Honda dealers scored the highest from women having their
car serviced with a score of 4.84. The average score for all brands is 3.95.
Honda was followed closely by Acura, Mercedes, Lexus and the Chrysler Group,
Fleming said.
According to Fleming, the data comes from audited consumer reviews. Women now
account for 54 percent of all cars purchases; however, they influence and
initiate almost 80 percent. Six out of 10 women visit three or more dealerships
during the purchase process, she noted.
"Car companies and dealerships that treat and respect women well are placing
themselves in a strong position to convert more browsers to buyers, and, get
more referrals," Fleming said. "Women are short on time and want to do business
with dealers that are already treating women well."
Spring Forward with Chrysler Group LLC's New and Improved Certified Pre-owned Vehicle Program
Spring Forward with
Chrysler Group LLC's New and Improved Certified Pre-owned Vehicle
Program
Certified Pre-owned Vehicle (CPOV) program re-launches with
customer friendly attributes and 'certified peace of mind' for consumers
Customers enjoy complimentary three months of SIRIUS Satellite
Radio when purchasing a SIRIUS-equipped certified pre-owned vehicle
More Chrysler, Jeep®, Dodge and Ram Truck dealers now sell
Certified Pre-owned Vehicles
Increased inventory of vehicles offers better selection for
consumers
Auburn Hills, Mich.,
Mar 15, 2010
-
As clocks move forward, Chrysler Group LLC's
Certified Pre-owned Vehicle (CPOV) program springs ahead with
improvements that bring customers "certified" peace of mind. The program
helps customers enjoy more of their daylight hours with a new Web site,
more features they want, more Chrysler, Jeep®, Dodge and Ram Truck
dealers selling certified pre-owned vehicles and more inventory from
which to choose.
Chrysler, Jeep, Dodge and Ram Truck certified pre-owned vehicles
offer many benefits, including peace of mind to consumers in the market
for a pre-owned vehicle. Chrysler Group CPOV program vehicles have less
than 65,000 miles and are less than six model years old. Among the many
benefits for consumers purchasing a certified pre-owned vehicle are:
A 125-point vehicle inspection with upgraded reconditioning
using MOPAR® parts exclusively. MOPAR parts are engineered to the same
standard as the original equipment part
A Carfax vehicle history report
A three-month/3,000 mile Maximum Care Warranty that covers
virtually all operational components
A six-year/80,000 mile transferable Powertrain Limited Warranty
with 24-hour/365-day "sign and go" roadside assistance
A three month complimentary SIRIUS satellite radio subscription
on equipped vehicles
A $35 rental vehicle allowance if the vehicle needs to be in for
overnight service
A full range of service contracts, including lifetime warranty
upgrades (Chrysler Group LLC is the only manufacturer to offer this
option)
"Now is the perfect time to benefit from a certified pre-owned
vehicle purchase," said Fred Diaz, President and Chief Executive Officer
- Ram Truck Brand and Lead Executive for the Sales Organization,
Chrysler Group LLC. "Chrysler Group LLC's Certified Pre-owned Vehicles
take the uncertainty out of purchasing a pre-owned vehicle," added Diaz.
"Our program offers consumers 'certified' peace of mind with benefits
like a Carfax vehicle history report, 125-point inspection, and some of
the best warranty options in the business."
Certified Pre-owned vehicle sales are growing, and participating
Chrysler, Jeep, Dodge and Ram Truck dealers have increased their
inventories, resulting in customers having a better selection of
vehicles for customers. Customers purchasing a certified pre-owned
vehicle reap many of the benefits that new vehicle purchasers receive,
such as the ability to service and maintain vehicles at the same point
of purchase and the peace of mind that comes with a 125-point inspection
and some of the best warranty options in the industry.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with
Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and
Global Electric Motorcars (GEM) brand vehicles and products. With the
resources, technology and worldwide distribution network required to
compete on a global scale, the alliance builds on Chrysler's culture of
innovation - first established by Walter P. Chrysler in 1925 - and
Fiat's complementary technology - from a company whose heritage dates
back to 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product
lineup features some of the world's most recognizable vehicles,
including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will
contribute world-class technology, platforms and powertrains for small-
and medium-sized cars, allowing Chrysler Group to offer an expanded
product line including environmentally friendly vehicles.
HURST PERFORMANCE DEBUTS AN ALL-NEW COMPETITION/PLUS CHALLENGER
Legendary Performance Brand Introduces New Specialty Series, Paying Homage to Iconic Shifter Irvine, Calif. (July 2, 2009) - Hurst Performance Vehicles, one of the most recognized and revered names in automobile history, kicked off its highly-anticipated Competition/PLUS series with the Hurst Competition/PLUS Challenger at the NHRA Museum's Twilight Cruise Wednesday, July 1, 2009. Hurst's Competition/PLUS series pays homage to Hurst's most popular and best-selling shifter of the same namesake. Over the past several decades, Hurst has sold approximately one million of these iconic Competition/Plus shifters. Set to continue the brand's long standing tradition of building some of the most sought-after collectible muscle cars, these numbered cars will be available based on both the R/T 5.7 Hemi or the 6.1 SRT8 Hemi. A variety of legendary color combinations including red, blue, white and silver will be available, all complete with matte black Hurst graphics and color-keyed, Hurst leather interiors. The Competition/PLUS Challenger will also come with a traditional white, Hurst round-ball shift knob. An extra black shift knob will come in every car's glove box, so that customer's may choose which they like best. "The Competition/PLUS is the newest series to expand the availability of Hurst cars through our authorized dealer network," said Nate Shelton, Chairman of Hurst Performance. "The Hurst Competition/PLUS shifter is easily the most successful shifter in the history of racing and automotive performance. We're proud to name our new series of limited edition vehicles after Hurst's most famous product." The Competition/PLUS Challengers will also have Hurst polished, forged aluminum wheels, with graphite gray spokes and the traditional red and black Hurst "H" logos. They will come with BF Goodrich KDW performance tires, a Magnaflow stainless-steel exhaust, a K&N Air Filter and an Eibach Suspension with coil-over adjustable shocks, springs and sway bar. "We're just glad to be building cars with looks and attitude, and most importantly, the credentials to back it all up," said Hurst President, Ron Flint. "It's an amazing feeling to be building cars you actually want to build." Each Hurst limited production vehicle comes with a signed and numbered certificate of authenticity and an invitation to the owner, to pick up his vehicle at the factory. The car unveiled at the NHRA event has already been sold to a private Hurst collector and features an optional Mopar hood scoop. The Competition/PLUS Challenger will be available through authorized Hurst Dodge dealers nationwide. The suggested MSRP at authorized Hurst Dodge Dealers for the RT or SRT8 Competition/PLUS package is $18,495.00 (above the cost of the base vehicle.) For more information please visit the company website at www.hurst-performance.com.
About Hurst Performance Founded in 1958, Hurst Performance is one of the most recognized and revered names in the automotive performance arena. The Hurst brand has long been synonymous with speed, performance and quality, with an impressive track-record of pioneering high performance products and vehicles for all forms of motorsports and hot-rodding. Hurst was one of the first specialty companies to partner with the OEMs and bring enthusiasts limited edition performance vehicles like the legendary Hurst/Olds 442. For more information please visit www.hurst-performance.com.
Chrysler owners' manuals go digital for 2010, save 20,000 trees
It was bound to happen sooner or later. For the 2010 model year,
Chrysler will no longer be providing traditional owners' manuals on any
of its vehicles. Instead, all Chrysler, Dodge and Jeep cars and trucks
will come with "a consolidated, customer-friendly user guide and DVD."
That consumer guide will be comprised of 60-80 pages in full color and
will cover the most commonly needed information.
While some will surely miss their thick paperback owners' manuals,
Chrysler cites a number of benefits to the switch. For instance,
dropping the four-pound books will save 930 tons of paper annually,
which equates to about 20,000 trees. We'd also bet it's more
informative to watch a video giving the proper procedure to fold down a
Jeep Wrangler's notoriously stubborn soft top than reading about it in
print. We'd also guess the Pentastar is saving a good bit of cash by
making this switch. Source: Autoblog
Chrysler Group LLC said Wednesday that it is dropping its lifetime powertrain
warranty in favor of a five-year, 100,000-mile guarantee, the Associated Press
reported. The change is effective with the start of the 2010 model year.
Chrysler spokesman Rick Deneau said the decision was driven by market
research that showed consumers prefer warranties with a fixed time period, the
story said. Powertrain warranties typically cover repair or replacement of
transmission and engine parts.
"Basically, the assumption of a lifetime warranty just wasn't that big a deal
to consumers," Deneau told the news service. The five-year, 100,000-mile
warranties will be transferable to new owners if the vehicles are sold before
they run out, he said. The previous lifetime warranties were not transferable,
the story said.
The Associated Press said the new warranty program also includes the
automaker's SRT and Viper models, which were excluded from the lifetime
warranty. But the Sprinter van and the diesel version of the Ram pickup remain
excluded, Deneau told the news service.
Company officials said in a statement that dealers had been notified that,
beginning with the 2010 model year, most Chrysler, Jeep and Dodge vehicles,
including SRT models, will be covered by a five-year/100,000-mile fully
transferable powertrain warranty. The five-year/100,000-mile warranty covers the
cost of all parts and labor needed to repair covered powertrain
components-engine, transmission and drive system. This warranty replaces the
Lifetime Powertrain warranty the company implemented in July 2007, which was not
transferable.
The company's consumer research indicated that transferability was an
appealing attribute of any warranty plan as was having a defined time frame on
coverage. This change gives consumers something they can easily understand and
adds value to their ownership experience.