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A national Web site for women drivers has published its first national brand report after receiving thousands of reviews from women about their purchasing, browsing and servicing experience at car dealerships in the United States, and Chrysler Group dealers are among the best.
The market research company, Women-Drivers.com LLC, last week released its Women Satisfaction Index (WSI) scores for individual brands. The consumer rating company connects women and families to women-friendly car dealers. Chrysler Group dealers-Chrysler, Jeep® and Dodge-along with dealers from Mercedes-Benz and Lexus were named among the top five in each rated category.
Dealers are rated from 1.00-5.00 on the site. Dealerships with scores of 3.80 to 5.00 with a minimum number of reviews are recognized on the site and in the search engine as Certified Women-Drivers Friendly Dealers, Anne Fleming, president of the company, said.
Fleming said Chrysler Group dealers received the highest ranking among women buyers with a 4.90 score for purchasing a vehicle. The average score for all brands was 4.33. Following the Chrysler Group were Mercedes-Benz, KIA, Buick and Lexus. Chrysler, Jeep and Dodge dealers ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person, their overall dealership experience, as well as the financing process, Fleming said.
The average score for all brands among women customers who went into a dealership but did not purchase that day was 3.58, Fleming said. Mercedes-Benz dealers scored the highest in this category at 4.52. Following Mercedes-Benz were Chevrolet, Mazda, and the Chrysler Group, and tied for fifth were Ford and Lexus, a press release said.
The Web site said Honda dealers scored the highest from women having their car serviced with a score of 4.84. The average score for all brands is 3.95. Honda was followed closely by Acura, Mercedes, Lexus and the Chrysler Group, Fleming said.
According to Fleming, the data comes from audited consumer reviews. Women now account for 54 percent of all cars purchases; however, they influence and initiate almost 80 percent. Six out of 10 women visit three or more dealerships during the purchase process, she noted.
"Car companies and dealerships that treat and respect women well are placing themselves in a strong position to convert more browsers to buyers, and, get more referrals," Fleming said. "Women are short on time and want to do business with dealers that are already treating women well."
| Spring Forward with Chrysler Group LLC's New and Improved Certified Pre-owned Vehicle Program |
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Auburn Hills, Mich.,
Mar 15, 2010
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As clocks move forward, Chrysler Group LLC's
Certified Pre-owned Vehicle (CPOV) program springs ahead with
improvements that bring customers "certified" peace of mind. The program
helps customers enjoy more of their daylight hours with a new Web site,
more features they want, more Chrysler, Jeep®, Dodge and Ram Truck
dealers selling certified pre-owned vehicles and more inventory from
which to choose.
Chrysler, Jeep, Dodge and Ram Truck certified pre-owned vehicles offer many benefits, including peace of mind to consumers in the market for a pre-owned vehicle. Chrysler Group CPOV program vehicles have less than 65,000 miles and are less than six model years old. Among the many benefits for consumers purchasing a certified pre-owned vehicle are:
"Now is the perfect time to benefit from a certified pre-owned vehicle purchase," said Fred Diaz, President and Chief Executive Officer - Ram Truck Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Chrysler Group LLC's Certified Pre-owned Vehicles take the uncertainty out of purchasing a pre-owned vehicle," added Diaz. "Our program offers consumers 'certified' peace of mind with benefits like a Carfax vehicle history report, 125-point inspection, and some of the best warranty options in the business." Certified Pre-owned vehicle sales are growing, and participating Chrysler, Jeep, Dodge and Ram Truck dealers have increased their inventories, resulting in customers having a better selection of vehicles for customers. Customers purchasing a certified pre-owned vehicle reap many of the benefits that new vehicle purchasers receive, such as the ability to service and maintain vehicles at the same point of purchase and the peace of mind that comes with a 125-point inspection and some of the best warranty options in the industry. About Chrysler Group LLC Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. |

Chrysler Group LLC said Wednesday that it is dropping its lifetime powertrain warranty in favor of a five-year, 100,000-mile guarantee, the Associated Press reported. The change is effective with the start of the 2010 model year.
Chrysler spokesman Rick Deneau said the decision was driven by market research that showed consumers prefer warranties with a fixed time period, the story said. Powertrain warranties typically cover repair or replacement of transmission and engine parts.
"Basically, the assumption of a lifetime warranty just wasn't that big a deal to consumers," Deneau told the news service. The five-year, 100,000-mile warranties will be transferable to new owners if the vehicles are sold before they run out, he said. The previous lifetime warranties were not transferable, the story said.
The Associated Press said the new warranty program also includes the automaker's SRT and Viper models, which were excluded from the lifetime warranty. But the Sprinter van and the diesel version of the Ram pickup remain excluded, Deneau told the news service.
Company officials said in a statement that dealers had been notified that, beginning with the 2010 model year, most Chrysler, Jeep and Dodge vehicles, including SRT models, will be covered by a five-year/100,000-mile fully transferable powertrain warranty. The five-year/100,000-mile warranty covers the cost of all parts and labor needed to repair covered powertrain components-engine, transmission and drive system. This warranty replaces the Lifetime Powertrain warranty the company implemented in July 2007, which was not transferable.
The company's consumer research indicated that transferability was an appealing attribute of any warranty plan as was having a defined time frame on coverage. This change gives consumers something they can easily understand and adds value to their ownership experience.
(Associated Press/Detroit Free Press)