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A national Web site for women drivers has published its first national brand report after receiving thousands of reviews from women about their purchasing, browsing and servicing experience at car dealerships in the United States, and Chrysler Group dealers are among the best.
The market research company, Women-Drivers.com LLC, last week released its Women Satisfaction Index (WSI) scores for individual brands. The consumer rating company connects women and families to women-friendly car dealers. Chrysler Group dealers-Chrysler, Jeep® and Dodge-along with dealers from Mercedes-Benz and Lexus were named among the top five in each rated category.
Dealers are rated from 1.00-5.00 on the site. Dealerships with scores of 3.80 to 5.00 with a minimum number of reviews are recognized on the site and in the search engine as Certified Women-Drivers Friendly Dealers, Anne Fleming, president of the company, said.
Fleming said Chrysler Group dealers received the highest ranking among women buyers with a 4.90 score for purchasing a vehicle. The average score for all brands was 4.33. Following the Chrysler Group were Mercedes-Benz, KIA, Buick and Lexus. Chrysler, Jeep and Dodge dealers ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person, their overall dealership experience, as well as the financing process, Fleming said.
The average score for all brands among women customers who went into a dealership but did not purchase that day was 3.58, Fleming said. Mercedes-Benz dealers scored the highest in this category at 4.52. Following Mercedes-Benz were Chevrolet, Mazda, and the Chrysler Group, and tied for fifth were Ford and Lexus, a press release said.
The Web site said Honda dealers scored the highest from women having their car serviced with a score of 4.84. The average score for all brands is 3.95. Honda was followed closely by Acura, Mercedes, Lexus and the Chrysler Group, Fleming said.
According to Fleming, the data comes from audited consumer reviews. Women now account for 54 percent of all cars purchases; however, they influence and initiate almost 80 percent. Six out of 10 women visit three or more dealerships during the purchase process, she noted.
"Car companies and dealerships that treat and respect women well are placing themselves in a strong position to convert more browsers to buyers, and, get more referrals," Fleming said. "Women are short on time and want to do business with dealers that are already treating women well."
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Auburn Hills, Mich., Oct 22, 2009 - Dodge announced an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color.
Both
Dodge Challenger models deliver the best of modern American muscle-car
characteristics - unmistakable design, world-class handling, powerful
HEMI® V-8 engines and technology - now with an extra dose of nostalgia.
"The
new Plum Crazy R/T Classic and SRT8 feature more than just memorable
blast-from-the-past design cues and HEMI engines; both models exude the
very core of Dodge Challenger's roots," said Ralph Gilles, President
and Chief Executive Officer, Dodge Car Brand and Senior Vice President
- Product Design, Chrysler Group LLC. "Our new Plum Crazy
limited-edition models pay homage to Challenger's heritage while
delivering the passion and excitement Dodge fans and customers demand."
The
U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010
Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is $35,140, while
the high-performance SRT8 model is $44,155 (both prices include $725
destination). Both Plum Crazy models are available for ordering now at
Dodge dealerships nationwide.
2010 Dodge Challenger R/T Classic Plum Crazy
Based
on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T
Classic Plum Crazy edition is the first to offer dual throwback A-line
body-side R/T stripes in matte black or new bright white. Completing
the look are "Challenger" fender badges in classic script, large
20-inch polished-chrome heritage wheels with all-season performance
tires, classic egg-crate grille with heritage "R/T" badge, body-color
rear spoiler, functional hood scoop and chromed fuel-filler door.
When
paired with the Tremec six-speed manual transmission, the 2010 Dodge
Challenger R/T Classic Plum Crazy includes the performance-minded Track
Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92
differential and a performance-tuned dual exhaust with two
low-restriction bottle resonators for maximum "throatiness." And when
it's time to deliver, the Plum Crazy R/T Classic can accelerate from
zero to 60 mph in less than 6 seconds with its powerful 376 horsepower
(280 kW) and 410 lb.-ft. of torque (556 N?m) 5.7-liter HEMI V-8 engine.
2010 Dodge Challenger SRT8 Plum Crazy
If
the Dodge Challenger R/T Classic in Plum Crazy is not exciting enough,
the 2010 Dodge Challenger SRT8 version delivers even more punch and
exclusivity with its 6.1-liter HEMI V-8 engine producing 425 horsepower
and 420 lb.-ft. of torque, performance-tuned ride and handling,
benchmark braking and race-inspired interior with unique SRT-designed
appointments.
The limited-production Dodge Challenger SRT8 in
Plum Crazy is based on the 2010 Dodge Challenger SRT8 and features
exterior-matching SRT performance seats with Plum Crazy accented stripe.
Production of the 2010 Dodge Challenger R/T Classic and SRT8 in Plum Crazy
Production
of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in
limited-production Plum Crazy Pearl Coat will start in late November
2009 at the Brampton Assembly plant in Brampton, Ontario, Canada. It
will be built on the same assembly line as the award-winning and
quality-proven Dodge Charger and Chrysler 300.
About the 2010 Dodge Challenger
The
2010 Dodge Challenger merges the best American muscle-car
characteristics - unmistakable design, world-class handling, powerful
engines and technology - to delight driving enthusiasts across several
generations. The Dodge Challenger accommodates five passengers in a
two-door coupe produced from the company's proven rear-wheel-drive
platform. With three models of head-turning styling, two legendary HEMI
V-8 engine choices, up to 25 highway mpg, more than 25 safety and
security features and modern amenities including UconnectTM Navigation
with voice-activated navigation system and real-time traffic available
it's no surprise Dodge Challenger was awarded J.D. Power and Associates
"Most Appealing Midsize Sporty Car" in their 2009 APEAL Study.
Press release via Chrysler/Dodge

Chrysler Group LLC said Wednesday that it is dropping its lifetime powertrain warranty in favor of a five-year, 100,000-mile guarantee, the Associated Press reported. The change is effective with the start of the 2010 model year.
Chrysler spokesman Rick Deneau said the decision was driven by market research that showed consumers prefer warranties with a fixed time period, the story said. Powertrain warranties typically cover repair or replacement of transmission and engine parts.
"Basically, the assumption of a lifetime warranty just wasn't that big a deal to consumers," Deneau told the news service. The five-year, 100,000-mile warranties will be transferable to new owners if the vehicles are sold before they run out, he said. The previous lifetime warranties were not transferable, the story said.
The Associated Press said the new warranty program also includes the automaker's SRT and Viper models, which were excluded from the lifetime warranty. But the Sprinter van and the diesel version of the Ram pickup remain excluded, Deneau told the news service.
Company officials said in a statement that dealers had been notified that, beginning with the 2010 model year, most Chrysler, Jeep and Dodge vehicles, including SRT models, will be covered by a five-year/100,000-mile fully transferable powertrain warranty. The five-year/100,000-mile warranty covers the cost of all parts and labor needed to repair covered powertrain components-engine, transmission and drive system. This warranty replaces the Lifetime Powertrain warranty the company implemented in July 2007, which was not transferable.
The company's consumer research indicated that transferability was an appealing attribute of any warranty plan as was having a defined time frame on coverage. This change gives consumers something they can easily understand and adds value to their ownership experience.
(Associated Press/Detroit Free Press)